But if you continuously test new hypotheses, ask your audience for feedback, and use analytics tools, you’ll inevitably figure things out. Optimization – that’s when we craft the copy, thumbnail, end screen, and other elements.Production – that’s when we record a video and put it together with the voiceover. Research – that’s when we look and search queries, trends, and comments.Here are the three steps we take each time when we want to post a new video: Today, we use the channel to both educate current VSDC users and attract new creators looking for a specific solution or guidance.Īs we switched from single-feature-centered tutorials, our workflow has also changed. The channel was an extension of our Help center, not a marketing tool. For example, during the first few years, we used the channel to educate users about specific features and settings using short, technical videos, often with no intro or narration. If you ever decide to scroll all the way down our channel uploads, you’ll notice that we’ve dramatically changed our approach to YouTube videos several times. During that period, we jumped from 23K to 100K subscribers.īefore we got to those 23K, there had been a long way of trial and error. For example, although the VSDC’s channel is almost 8 years old, it’s the last 3 years that have made the biggest impact on its growth. For a small team with zero experience in video marketing, it was a steep learning curve. Our growth journey has never been straightforward. It’s okay not to get things right the first time For us, it’s an exciting moment, and judging by the comments on our channel, we have the best, most empathetic audience to share it with.Īs creators who have reached their first big milestone, we decided to share some of the lessons we’ve learned during this journey. The button arrived in a neat black box, along with a letter of encouragement from the YouTube team. Last week, we received the long-awaited silver button from YouTube for reaching 100K subscribers.
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